Next Wave Energy Monitoring
Created while I was Creative Director at DG+, this work began as a strategy and brand engagement and grew into a broader creative partnership. As lead designer on the account, I established a visual direction that made NextWave’s technical offering more tangible and distinctive, then built it into a flexible system spanning its website, sales materials, social content, and events.
Making an invisible technology visible
Energy monitoring is essential to the performance of solar, storage, and building systems, but it can be difficult to see and even harder to explain. NextWave needed to demonstrate the value of its technology to audiences accustomed to legacy providers, while speaking to both highly technical users and business decision-makers.
To make the brand feel more tangible, I looked to visual references that felt useful, optimistic, and built to last: analog equipment, control panels, vintage Yamaha manuals, early computer advertising, and the strange charm of the early internet.
A site with its finger on the pulse
NextWave’s website is designed to help visitors understand its energy monitoring systems and find the right solution for their assets. Product screenshots and system diagrams show how the software and hardware work together, while photography connects the technology to its use in the field. Dark backgrounds and flowing wave graphics carry the brand throughout the site, with bright orange highlighting key actions. A short guided quiz helps visitors narrow down their options before booking a demo.
Beyond the browser
I extended the visual identity to event booths and social graphics, giving NextWave a consistent, recognizable presence in person and online.
